Saving Money on your Commute

The modern-day commute can be an expensive part of our monthly budget. In this post I discuss a few simple strategies on how to save money on your commute. The idea here is not to completely stop driving a car (if you own one), but instead to introduce some changes to your spending habits at […]

Saving Money through Better Eating

The choice of what we eat not only influences our physical well being – our weight, sleep, energy, mood – but also our pockets. In fact, food is one of the biggest sources of household spending each and every month. In today’s post I’m going to show you how a few small conscious adjustments to […]

Creating a Resource Guide

In this post I’ll discuss how you can grow your opt-in rate by offering a free resource guide to your potential subscribers. (this is often called an ethical bribe or a lead magnet in the online marketing space). And when I say a resource guide, I don’t necessarily mean a 30+ page eBook. I mean […]

Branding your Online Business

In this post, I’m going to lay the necessary foundations towards having a well-branded online business. You see, a brand is much more than your logo or the layout of your site. A brand is the personality that identifies your business. It is the way your audience FEELS and thinks about your business and it’s […]

Curbing impulse spending

Getting a handle on impulse buying is one of the best adjustments you can make to save significant money in the long run. These days, almost every retail chain and many small stores use emotional marketing tactics to lead us directly to impulse purchasing behavior. They lay out the retail space and checkout lanes to […]

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